{"product_id":"the-case-against-reality-why-evolution-hid-the-truth-from-our-eyes-9780393541489","title":"The Case Against Reality: Why Evolution Hid the Truth from Our Eyes","description":"Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more \"attractive\" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, \u003cem\u003eThe Case Against Reality\u003c\/em\u003e dares us to question everything we thought we knew about the world we see.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHoffman, Donald:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eDonald Hoffman\u003c\/b\u003e is professor of cognitive science at the University of California, Irvine. His writing has appeared in \u003ci\u003eScientific American\u003c\/i\u003e and \u003ci\u003eEdge\u003c\/i\u003e, and his work has been featured in the \u003ci\u003eAtlantic\u003c\/i\u003e, \u003ci\u003eWired\u003c\/i\u003e, and \u003ci\u003eQuanta\u003c\/i\u003e. He resides in Irvine, California.","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":50594050900242,"sku":"9780393541489","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2cf110c8-abcd-4a17-873c-e730a80875a3.jpg?v=1732126084","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-case-against-reality-why-evolution-hid-the-truth-from-our-eyes-9780393541489","provider":"Surprise Castle","version":"1.0","type":"link"}