{"product_id":"the-business-value-of-developer-relations-how-and-why-technical-communities-are-key-to-your-success-9781484237472","title":"The Business Value of Developer Relations: How and Why Technical Communities Are Key to Your Success","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.\u003c\/p\u003e\u003cp\u003eFirst you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.\u003c\/p\u003e\u003cp\u003eFeaturing interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, \u003ci\u003eThe Business Value of Developer Relations\u003c\/i\u003e is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don't get left behind - join the community today.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eWhat You'll Learn \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine community and sell community to your company \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFind, build, and engage with the community \u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDetermine how and when to hire community managers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild your own personal brand\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eWho This Book Is For \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAny business leaders\/owners\/stakeholders in the tech industry, tech evangelists, community managers or developer advocates. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMary Thengvall\u003c\/b\u003e is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. After building community programs at O'Reilly Media, Chef Software, and SparkPost, she's now consulting for companies looking to build out a Developer Relations strategy. She's the author of the first book on Developer Relations: The Business Value of Developer Relations (Apress, 2018).\u003c\/p\u003e\u003cp\u003eMary is a co-host of Community Pulse, a podcast for community managers and developer evangelists who are looking for information on community building. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday.\u003c\/p\u003e\u003cp\u003eShe is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.\u003c\/p\u003e\u003cp\u003eShe can be found on Twitter @mary_grace.\u003c\/p\u003e\u003cbr\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":50850956542226,"sku":"9781484237472","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4b5ea836-a83b-48cb-8712-b341bf70c5af.jpg?v=1737421591","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-business-value-of-developer-relations-how-and-why-technical-communities-are-key-to-your-success-9781484237472","provider":"Surprise Castle","version":"1.0","type":"link"}