{"product_id":"the-business-plan-workbook-a-step-by-step-guide-to-creating-and-developing-a-successful-business-9781789667370","title":"The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business","description":"\u003cp\u003e\u003cb\u003eLay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBased on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of \u003cb\u003e\u003ci\u003eThe Business Plan Workbook\u003c\/i\u003e \u003c\/b\u003eguides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to\u003cbr\u003e- Come up with a winning business idea\u003cbr\u003e- Complete market and competitive research\u003cbr\u003e- Set up a winning marketing strategy\u003cbr\u003e- Forecast watertight financials and projections\u003cbr\u003e- Define realistic operations and staffing \u003cbr\u003e- Deliver an unforgettable pitch to potential backers and investors \u003cp\u003e\u003c\/p\u003eThis new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eColin Barrow \u003c\/b\u003ehas lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the \u003ci\u003e30 Day MBA \u003c\/i\u003eseries, \u003ci\u003eFinancial Management for the Small Business \u003c\/i\u003eand \u003ci\u003eStarting a Business from Home \u003c\/i\u003e(all published by Kogan Page). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003ePaul Barrow \u003c\/b\u003eis a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eRobert Brown \u003c\/b\u003eis a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50682005258514,"sku":"9781789667370","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cbc08e4e-1751-431d-8c00-dd3a7c2eba30.jpg?v=1733961946","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-business-plan-workbook-a-step-by-step-guide-to-creating-and-developing-a-successful-business-9781789667370","provider":"Surprise Castle","version":"1.0","type":"link"}