{"product_id":"the-business-of-fashion-designing-manufacturing-and-marketing-bundle-book-studio-access-card-9781501361005","title":"The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card","description":"\u003cp\u003e\u003cb\u003e\"No other book compares...This is \u003c\/b\u003e\u003ci\u003ethe \u003c\/i\u003e\u003cb\u003ebook students reference during their four years at university.\"\u003c\/b\u003e\u003cb\u003e\u003ci\u003e - \u003c\/i\u003e\u003c\/b\u003eTara Konya, Southern New Hampshire University, USA \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eLearn how fashion lines are designed, manufactured, marketed, and distributed. \u003c\/b\u003eThe book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eNew to this Edition \u003c\/b\u003e \u003cbr\u003e- Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards \u003cbr\u003e- Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products\u003cbr\u003e- Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world\u003cbr\u003e- A new Careers Glossary listing job titles and descriptions found throughout the fashion industry \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe Business of Fashion STUDIO \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003eStudy smarter\u003c\/b\u003e with self-quizzes featuring scored results and personalized study tips \u003cb\u003eReview concepts\u003c\/b\u003e with flashcards of essential vocabulary\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLeslie Davis Burns\u003c\/b\u003e is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eKathy K. Mullet\u003c\/b\u003e is Associate Professor, College of Business, Oregon State University, US.\u003cbr\u003e","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":51985416454418,"sku":"9781501361005","price":122.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_24a99907-0ee4-499d-b506-a87e0b793c54.jpg?v=1769534132","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-business-of-fashion-designing-manufacturing-and-marketing-bundle-book-studio-access-card-9781501361005","provider":"Surprise Castle","version":"1.0","type":"link"}