{"product_id":"the-business-of-changing-the-world-twenty-great-leaders-on-strategic-corporate-philanthropy-9780071481519","title":"The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy","description":"\u003cp\u003eAll across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In \u003ci\u003eThe Business of Changing the World\u003c\/i\u003e, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.\u003c\/p\u003e\u003cp\u003eThis inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.\u003c\/p\u003e\u003cp\u003eThese are just a few of the extraordinary leaders you'll hear from: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMichael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense\u003c\/li\u003e\n\u003cli\u003eAlan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a \"debt\" to the children of the world and how Hasbro expanded its reach beyond the playroom\u003c\/li\u003e\n\u003cli\u003eUPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values\u003c\/li\u003e\n\u003cli\u003eTimberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR\u003c\/li\u003e\n\u003cli\u003eMichael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn \u003ci\u003eThe Business of Changing the World\u003c\/i\u003e, these trailblazers reveal why your company can-and should-start making the world a better place.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMarc Benioff\u003c\/b\u003e is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services. \u003c\/p\u003e \u003cp\u003eThroughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000 he launched the Salesforce Foundation-now a multi-million global organization-that pioneered the \"1 percent model,\" whereby the company contributes 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves. Benioff is the author of two books, \u003ci\u003eThe Business of Changing the World\u003c\/i\u003e and \u003ci\u003eCompassionate Capitalism\u003c\/i\u003e. Acknowledging his devotion to finding solutions to global challenges, the Members of the World Economic Forum named Benioff a \"Global Leader of Tomorrow\"-one of 100 leaders in business, politics, and the arts committed to addressing social issues.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50565384601874,"sku":"9780071481519","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_34c140ca-0bb9-4ca3-a028-9c5d034658a6.jpg?v=1731885400","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-business-of-changing-the-world-twenty-great-leaders-on-strategic-corporate-philanthropy-9780071481519","provider":"Surprise Castle","version":"1.0","type":"link"}