{"product_id":"the-bruce-lee-code-how-the-dragon-mastered-business-confidence-and-success-9781632652034","title":"The Bruce Lee Code: How the Dragon Mastered Business, Confidence, and Success","description":"\u003cb\u003e\"Always be yourself, express yourself, have faith in yourself; do not go out and look for a successful personality and duplicate it.\" \u003cbr\u003e --Bruce Lee\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBruce Lee was a brand well before that became commonplace. Step into the Dragon's mind and explore how he thought about business, goals, and life.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Bruce Lee Code\u003c\/i\u003e focuses on the business strategies prevalent in Lee's life and teachings that helped unlock his full potential. Bruce Lee's attention to brand is a major reason why he continues to influence pop culture today. He was a pioneer, being one of the first Hollywood stars to start his own production company. \u003cp\u003e\u003c\/p\u003e To recharge America's creative and entrepreneurial swagger, we need to reexamine Lee's life and teachings. Although he died in 1973 at age thirty-two, Lee remains a global icon who continues to influence the contemporary world in ways both obvious and subtle. \u003cp\u003e\u003c\/p\u003e Lee was primarily known for his otherworldly martial arts skills and blockbuster movies such as \u003ci\u003eEnter the Dragon \u003c\/i\u003eand \u003ci\u003eFist of Fury\u003c\/i\u003e. But he was also a man of incredible vision, willpower, and intellectual curiosity whose brief career inspired highly successful projects in Hollywood, sports, comic books, video games, and fashion. \u003cp\u003e\u003c\/p\u003e In many ways, Lee resembled Apple cofounder Steve Jobs. Both men possessed remarkable self-assurance and a desire to disrupt the status quo. Jobs did not invent the computer, tablet, or MP3 player. Instead, Jobs's genius was taking existing products and ideas and turning them into something better. Lee also did not hesitate to liberally borrow and emulate. He fused Eastern and Western ideas and techniques to make unique films that would appeal to worldwide audiences. He created his own unique style of martial arts and philosophies that drew upon a deep reservoir of historical and contemporary influences. \u003cp\u003e\u003c\/p\u003e This book draws upon Bruce Lee's extensive writings, including letters, journals, and business documents, as well as interviews with those who knew him personally.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThomas Lee\u003c\/b\u003e is a longtime business journalist who has written extensively about innovation and entrepreneurship for major daily newspapers like the \u003ci\u003eSan Francisco Chronicle, \u003c\/i\u003ethe \u003ci\u003eStar Tribune\u003c\/i\u003e in Minneapolis, and the \u003ci\u003eSt. Louis Post Dispatch\u003c\/i\u003e. In 2013, he won the Gerald M. Loeb Award for Distinguished Business and Financial Journalism, the top honor for business journalists. Lee is the author of \u003ci\u003eRebuilding Empires\u003c\/i\u003e and also served as editorial director and lead curator for the We Are Bruce Lee exhibit at the Chinese Historical Society of America Museum in San Francisco's Chinatown.\u003cbr\u003e","brand":"Career Press","offers":[{"title":"Default Title","offer_id":50724906959122,"sku":"9781632652034","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5694f98c-0121-4bdd-8983-2a6a6c944237.jpg?v=1734813868","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-bruce-lee-code-how-the-dragon-mastered-business-confidence-and-success-9781632652034","provider":"Surprise Castle","version":"1.0","type":"link"}