{"product_id":"the-breakthrough-company-how-everyday-companies-become-extraordinary-performers-9780307352194","title":"The Breakthrough Company: How Everyday Companies Become Extraordinary Performers","description":"\u003cb\u003eBased on a five-year, 7,000-company study\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe vast majority of small businesses stay small-and not by choice. Only the most savvy and persistent-a tiny one tenth of one percent-break through to the very highest ranks. In \u003ci\u003eThe Breakthrough Company\u003c\/i\u003e, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate-from small startup to industry leader. \u003cp\u003e\u003c\/p\u003eWith powerful and specific action steps concluding each chapter-and invaluable advice on virtually every page from business leaders who've taken their companies to extraordinary levels of growth and profitability-\u003ci\u003eThe Breakthrough Company\u003c\/i\u003e is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. \u003cp\u003e\u003c\/p\u003e\"Think Good to Great for those still small enough to think big.\"\u003cbr\u003e--Bob Eckert, chairman and CEO, Mattel, Inc. \u003cp\u003e\u003c\/p\u003e\"If you're looking for a breakthrough, break open this book.\"\u003cbr\u003e--Harvey Mackay, author of the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eSwim with the Sharks Without Being Eaten Alive\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeaturing a bonus excerpt from Keith McFarland's new book, \u003ci\u003eBounce\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eKEITH R. McFARLAND is one of the nation's leading business consultants, having worked with corporations such as Microsoft, Motorola, Morgan Stanley, Vans, and House of Blues. A regular columnist for \u003ci\u003eBusinessWeek, \u003c\/i\u003e McFarland formerly served as CEO of technology firms Nivo International and Collectech Systems, and as dean of the Pepperdine University School of Business.\u003cbr\u003e","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":50818488467730,"sku":"9780307352194","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b0e39f4a-ef18-4278-b02d-21c606001433.jpg?v=1738513640","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-breakthrough-company-how-everyday-companies-become-extraordinary-performers-9780307352194","provider":"Surprise Castle","version":"1.0","type":"link"}