{"product_id":"the-brave-athlete-calm-the-fck-down-and-rise-to-the-occasion-9781937715731","title":"The Brave Athlete: Calm the F*ck Down and Rise to the Occasion","description":"\u003cb\u003e\u003ci\u003eThe Brave Athlete\u003c\/i\u003e solves the 13 most common mental conundrums athletes face in their everyday training and in races.\u003c\/b\u003eYou don't have one brainyou have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control \u003ci\u003eall the time \u003c\/i\u003eand that's when bad things happen; you get crazy nervous before a race, you choke under pressure, you quit when the going gets tough, you make dumb mistakes, you worry about how you look.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat if you could stop the thoughts and feelings you \u003ci\u003edon't \u003c\/i\u003ewant?\u003c\/b\u003e What if you could feel confident, suffer like a hero, and handle any stress? You can.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Brave Athlete\u003c\/i\u003e from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion triathlete and coach. Together, they offer this innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes.\u003cbr\u003e\u003cbr\u003e That means you won't find outdated \"positive self-talk\" or visualization gimmicks here. No, the set of cutting-edge mental skills revealed in \u003ci\u003eThe Brave Athlete\u003c\/i\u003e actually \u003ci\u003ework\u003c\/i\u003e because they challenge the source of the thoughts and feelings you don't want. \u003ci\u003eThe Brave Athlete \u003c\/i\u003eis packed with practical, evidence-based solutions to the most common mental challenges athletes face. Which of these sound like you?\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy do I have thoughts and feelings I don't want?\u003c\/li\u003e\n\u003cli\u003eI wish I felt more like an athlete.\u003c\/li\u003e\n\u003cli\u003eI don't think I can.\u003c\/li\u003e\n\u003cli\u003eI don't achieve my goals.\u003c\/li\u003e\n\u003cli\u003eOther athletes seem tougher, happier, and more badass than me.\u003c\/li\u003e\n\u003cli\u003eI feel fat.\u003c\/li\u003e\n\u003cli\u003eI don't cope well with injury.\u003c\/li\u003e\n\u003cli\u003ePeople are worried about how much I exercise.\u003c\/li\u003e\n\u003cli\u003eI don't like leaving my comfort zone.\u003c\/li\u003e\n\u003cli\u003eWhen the going gets tough, the tough leave me behind.\u003c\/li\u003e\n\u003cli\u003eI need to harden the f*ck up.\u003c\/li\u003e\n\u003cli\u003eI keep screwing up.\u003c\/li\u003e\n\u003cli\u003eI don't handle pressure well.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e With \u003ci\u003eThe Brave Athlete: Calm the F*ck Down and Rise to the Occasion\u003c\/i\u003e, you can solve these problems to become mentally strong and make your brain your most powerful asset.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDr. Simon Marshall trains the brains of endurance athletes and fitness enthusiasts to become happier and more mentally tough.\u003c\/b\u003e He is former Professor of Family and Preventive Medicine at the University of California, San Diego and Professor of Exercise Science at San Diego State University where he was Director of the Graduate Program in Sport \u0026amp; Exercise Psychology. He has published over 100 scientific articles on the psychology of exercise and has been cited in the scientific literature over 10,000 times. He has served as invited expert on exercise science for the National Institutes of Health, the Centers for Disease Control and Prevention, and the American Cancer Society. He is currently the Performance Psychologist for the BMC Racing team, an elite WorldTour professional cycling team. As the sherpa-husband of professional triathlete Lesley Paterson, he is the founding member of Team S.H.I.T. (Supportive Husbands in Training), and competes in triathlon or cycling events as the husband of Lesley Paterson. \u003cbr\u003e\u003cb\u003eLesley Paterson is a professional mountain biker, 3-time world champion in off-road triathlon, an Ironman(R) triathlon champion, endurance coach, and foul-mouthed Scots lassie.\u003c\/b\u003e Growing up in Scotland, Lesley was the only girl on an all-boys rugby team, which is where she nurtured her love of dirt and dirty words. Banned from the team when puberty struck, she took up cross-country running and triathlon and was soon winning national titles and competing internationally. Lesley founded Braveheart Coaching to train and inspire endurance athletes to compete with passion, toughness, and an unwavering \"Braveheart\" spirit in overcoming obstacles. Paterson is a trained actress, a screenwriter, and personal trainer to Hollywood actors.\u003cbr\u003e","brand":"VeloPress","offers":[{"title":"Default Title","offer_id":52127718965522,"sku":"9781937715731","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_da148f96-9d9e-4230-aec4-7aea99c7adbc.jpg?v=1773744790","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-brave-athlete-calm-the-fck-down-and-rise-to-the-occasion-9781937715731","provider":"Surprise Castle","version":"1.0","type":"link"}