{"product_id":"the-brand-called-you-make-your-business-stand-out-in-a-crowded-marketplace-9780071597500","title":"The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace","description":"\u003cp\u003e\u003cb\u003eThe international bestseller-now updated for an even bigger, brand-savvy market\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.\u003c\/p\u003e\u003cp\u003e\"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.\"-Robert G. Allen and Mark Victor Hansen, coauthors, \u003ci\u003eThe One-Minute Millionaire\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePeter Montoya\u003c\/b\u003e is a world-renowned speaker, trainer, and media expert on Personal Branding.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTim Vandehey\u003c\/b\u003e is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50409607758098,"sku":"9780071597500","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_61ec6cd6-3024-4974-8f35-fe706d13298c.jpg?v=1729291339","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-brand-called-you-make-your-business-stand-out-in-a-crowded-marketplace-9780071597500","provider":"Surprise Castle","version":"1.0","type":"link"}