{"product_id":"the-bombardier-story-from-snowmobiles-to-global-transportation-powerhouse-9781118482940","title":"The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse","description":"\u003cb\u003eThe story of the company that was founded by the inventor of the snowmobile\u003c\/b\u003e \u003cp\u003eIn 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe fascinating story of the world's largest rail manufacturer for both railway and subway\u003c\/li\u003e \u003cli\u003eReveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name \u003c\/li\u003e \u003cli\u003eWritten by Larry MacDonald the author of Nortel Network\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Bombardier Story\u003c\/i\u003e shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLarry MacDonald\u003c\/b\u003e is a business journalist who writes for \u003ci\u003eThe Globe and Mail\u003c\/i\u003e, \u003ci\u003eCanadian Business\u003c\/i\u003e, \u003ci\u003eMoneySense\u003c\/i\u003e and other publications. He is also the author of two other books, \u003ci\u003eOutperforming the Market\u003c\/i\u003e (ECW Press, 1998) and \u003ci\u003eNortel Networks\u003c\/i\u003e (John Wiley \u0026amp; Sons, 2000).\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50848655212818,"sku":"9781118482940","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_35af7b9a-d156-44d4-90b9-1c4d6abb9210.jpg?v=1737379658","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-bombardier-story-from-snowmobiles-to-global-transportation-powerhouse-9781118482940","provider":"Surprise Castle","version":"1.0","type":"link"}