{"product_id":"the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture-expanded-edition-9781250353276","title":"The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Expanded Edition)","description":"\u003cp\u003e\u003cb\u003eA revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film \u003ci\u003eParasite\u003c\/i\u003e and the hit Netflix series \u003ci\u003eSquid Game.\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eIn this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hard--with a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world. \u003ci\u003eThe Birth of Korean Cool\u003c\/i\u003e reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyone's pocket. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning film \u003ci\u003eParasite\u003c\/i\u003e and the hit Netflix series \u003ci\u003eSquid Game.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEuny Hong\u003c\/b\u003e is a journalist and author whose work has appeared in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal Europe\u003c\/i\u003e, \u003ci\u003eInternational Herald Tribune\u003c\/i\u003e, \u003ci\u003eThe New Republic\u003c\/i\u003e, \u003ci\u003eThe Boston Globe\u003c\/i\u003e, and the \u003ci\u003eForward\u003c\/i\u003e. She is the author of one previous book, the novel \u003ci\u003eKept: A Comedy of Sex and Manners\u003c\/i\u003e.\u003cbr\u003e","brand":"Picador USA","offers":[{"title":"Default Title","offer_id":51183688155410,"sku":"9781250353276","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bde8d6c5-8dce-4fe9-924b-0df43f23f5d1.jpg?v=1757422632","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-birth-of-korean-cool-how-one-nation-is-conquering-the-world-through-pop-culture-expanded-edition-9781250353276","provider":"Surprise Castle","version":"1.0","type":"link"}