{"product_id":"the-big-payback-the-history-of-the-business-of-hip-hop-9780451234780","title":"The Big Payback: The History of the Business of Hip-Hop","description":"\u003cb\u003e\"There has never been a better book about hip-hop...a record-biz portrait that jumps off the page.\"--\u003ci\u003eA.V. Club\u003c\/i\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe perfect read for music lovers and business aficionados alike, \u003ci\u003eThe Big Payback\u003c\/i\u003e reveals t\u003c\/b\u003ehe secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist\/entrepreneurs like Jay-Z and Sean \"Diddy\" Combs.\u003cbr\u003e\u003ci\u003e\u003cbr\u003e\u003cb\u003eTHE INSPIRATION FOR THE VH1 SERIES \u003ci\u003eTHE BREAKS\u003c\/i\u003e\u003c\/b\u003e \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003eThe Big Payback takes readers from the first $15 made by a \"rapping DJ\" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, \u003ci\u003eThe Big Payback\u003c\/i\u003e tallies the list of who lost and who won. \u003cp\u003e\u003c\/p\u003e300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance. \u003cb\u003eINCLUDES PHOTOGRAPHS\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDan Charnas\u003c\/b\u003e, a veteran of the hip-hop music business, began his career scouting talent and promoting records for seminal rap label Profile Records and for Rick Rubin's Def American Recordings. He penned some of the first cover stories for \u003ci\u003eThe Source\u003c\/i\u003e magazine and was part of a generation of young writers who helped create hip-hop journalism. His writing has appeared in the \u003ci\u003eWashington Post\u003c\/i\u003e, the \u003ci\u003eNew York Press\u003c\/i\u003e, and the \u003ci\u003eVillage Voice\u003c\/i\u003e. He also worked as a segment producer for MTV's \u003ci\u003eThe Lyricist Lounge Show\u003c\/i\u003e. Charnas holds a master's degree from the Columbia Graduate School of Journalism and was awarded a Pulitzer fellowship. He was born and lives in New York City.\u003cbr\u003e","brand":"Berkley Books","offers":[{"title":"Default Title","offer_id":50646595535122,"sku":"9780451234780","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e4fc7369-39e5-4f9f-b43b-5473553dcb4d.jpg?v=1733181565","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-big-payback-the-history-of-the-business-of-hip-hop-9780451234780","provider":"Surprise Castle","version":"1.0","type":"link"}