{"product_id":"the-big-man-of-jim-beam-booker-noe-and-the-number-one-bourbon-in-the-world-9781119320159","title":"The Big Man of Jim Beam: Booker Noe and the Number-One Bourbon in the World","description":"\u003cb\u003eLessons on product, quality, innovation, and longevity from the \"First Family of Bourbon\"\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Big Man of Jim Beam\u003c\/i\u003e delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the \"First Family of Bourbon\" to becoming master distiller, offering insights and guidance for creating brands and products that stand the test of time. His commitment to innovation and quality earned him legendary status and tremendous business growth; the discussion keys in on some of his most prized creations, including one of the first super-premium bourbons on the market, and the small batch collection that laid the groundwork for bourbon's modern resurgence.\u003c\/p\u003e \u003cp\u003eJim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. This book tells the story of the man behind the brand, and his approach to his work, his product, his company, and his people.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRead colorful stories about growing up as \"bourbon royalty\"\u003c\/li\u003e \u003cli\u003eTrace Booker's journey from apprentice to world's largest bourbon distiller\u003c\/li\u003e \u003cli\u003eLearn how innovation and a commitment to quality delivers product longevity\u003c\/li\u003e \u003cli\u003eGain deep, personal insight on creating a brand that becomes a legend\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBooker was the sixth generation of the Beam family to make bourbon, and he grew an empire. Driven by commitment, vision, and a singular sort of ambition, his success offers many lessons to anyone in business. \u003ci\u003eThe Big Man of Jim Beam\u003c\/i\u003e tells the story, and digs out the wisdom and insight from this legendary leader.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJIM KOKORIS\u003c\/b\u003e is spokesperson and publicist for the Beam family, and a longtime family friend. He traveled extensively with Booker Noe for more than ten years while he conducted bourbon tastings and supported the launch of the Knob Creek and the Small Batch Bourbon Collection. He is coauthor with Fred Noe of \u003ci\u003eBeam, Straight Up\u003c\/i\u003e, and author of four novels, including \u003ci\u003eIt's. Nice. Outside\u003c\/i\u003e, \u003ci\u003eThe Pursuit of Other Interests\u003c\/i\u003e, \u003ci\u003eSister North\u003c\/i\u003e, and \u003ci\u003eThe Rich Part of Life\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50461888315666,"sku":"9781119320159","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_64744e73-f251-43a7-ba38-b7b16d27677b.jpg?v=1730083132","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-big-man-of-jim-beam-booker-noe-and-the-number-one-bourbon-in-the-world-9781119320159","provider":"Surprise Castle","version":"1.0","type":"link"}