{"product_id":"the-best-story-wins-how-to-leverage-hollywood-storytelling-in-business-and-beyond-9781642790658","title":"The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond","description":"Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLuhn, Matthew:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eMatthew Luhn\u003c\/b\u003e is a writer, story branding consultant, and keynote speaker with over 25 years of experience creating stories and characters at Pixar Animation Studios and beyond. Matthew's story credits include \u003ci\u003eToy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille\u003c\/i\u003e, and other films and TV shows currently in development. Alongside his story work in Hollywood, Matthew also trains CEOs, marketing teams, directors, and other professionals on how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew attended the world-renowned Character Animation department at Cal Arts in Los Angeles and holds a BFA in Illustration from the Academy of Art University in San Francisco. He currently resides in Oakland, California.","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":50557129031954,"sku":"9781642790658","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6572076d-816a-40ca-9950-11f4e77682c5.jpg?v=1731772263","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-best-story-wins-how-to-leverage-hollywood-storytelling-in-business-and-beyond-9781642790658","provider":"Surprise Castle","version":"1.0","type":"link"}