{"product_id":"the-basics-of-growing-a-child-care-business-9780876599426","title":"The Basics of Growing a Child-Care Business","description":"\u003cp\u003e\u003ci\u003eThe Basics of Growing a Child-Care Business\u003c\/i\u003e shows you how to stand out from the competition. The book offers clear strategies for growth: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCharm: \u003c\/b\u003eGrab the customer's attention. Create a solid foundation for your marketing strategy. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdvise: \u003c\/b\u003e Establish yourself as an expert and set your sales goals. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDelight: \u003c\/b\u003eDesign your customer experience, and create an ongoing sales pipeline. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTrack: \u003c\/b\u003eGather data, measure your results, and adjust your approach. \u003c\/p\u003e\u003cp\u003e The third in the Basics of Child Care series, \u003ci\u003eThe Basics of Growing a Child-Care Business\u003c\/i\u003e includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eMarnie Forestieri, CDA, \u003c\/i\u003e\u003c\/b\u003eis the founder and CEO of Young Innovators Academy. As a successful operator of large child-care centers, she has been recognized in the industry with awards such as the Center of the Year by FACCM and finalist for the Director of the Year. Forestieri has presented at several national early childhood conferences. She holds a bachelor of science degree in business administration, a child development associate credential, and a director's credential. She started her career as a CNN reporter and later served as vice president of marketing at a telecommunications company. \u003c\/p\u003e\u003cbr\u003e","brand":"Gryphon House","offers":[{"title":"Default Title","offer_id":50648596250898,"sku":"9780876599426","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fd797223-8e8a-49d3-90bf-83e78c8e0d29.jpg?v=1733245238","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-basics-of-growing-a-child-care-business-9780876599426","provider":"Surprise Castle","version":"1.0","type":"link"}