{"product_id":"the-b-corp-handbook-how-you-can-use-business-as-a-force-for-good-9781523097531","title":"The B Corp Handbook: How You Can Use Business as a Force for Good","description":"\u003cb\u003e\"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.\"\u003cbr\u003e--Tony Hsieh, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eDelivering Happiness\u003c\/i\u003e and CEO, Zappos.com, Inc.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eB Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben \u0026amp; Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. \u003cp\u003e\u003c\/p\u003eCoauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. \u003cp\u003e\u003c\/p\u003eWhile this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eRyan Honeyman is a partner\/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of \u003ci\u003eOvercoming Bias\u003c\/i\u003e and\u003ci\u003e Erasing Institutional Bias\u003c\/i\u003e.\u003cbr\u003e","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":50726617514258,"sku":"9781523097531","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_098c9f72-13be-482e-85b8-4a707ac8582a.jpg?v=1734877132","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-b-corp-handbook-how-you-can-use-business-as-a-force-for-good-9781523097531","provider":"Surprise Castle","version":"1.0","type":"link"}