{"product_id":"the-athletes-nil-playbook-the-complete-guide-to-owning-and-profiting-from-your-name-image-and-likeness-9781394354054","title":"The Athlete's Nil Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness","description":"\u003cp\u003e\u003cb\u003eThe definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.\u003c\/p\u003e \u003cp\u003eWritten by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe types of opportunities available (social media marketing, lessons, camps\/clinics, merchandise, personal appearances, and more)\u003c\/li\u003e \u003cli\u003eWhether you need an agent or not, and how to find the right one if you do\u003c\/li\u003e \u003cli\u003eWorking with third parties like collectives and marketplaces and protecting\/registering your own intellectual property\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eA true playbook for leveraging and capitalizing on NIL monetization opportunities, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eKristi Dosh\u003c\/b\u003e has reported on the business of college sports for \u003ci\u003eForbes\u003c\/i\u003e and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51384367382802,"sku":"9781394354054","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_11316dbb-0dc0-45bf-bfd1-f927da5ae998.jpg?v=1750172501","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-athletes-nil-playbook-the-complete-guide-to-owning-and-profiting-from-your-name-image-and-likeness-9781394354054","provider":"Surprise Castle","version":"1.0","type":"link"}