{"product_id":"the-athena-doctrine-9781118452950","title":"The Athena Doctrine","description":"\u003cb\u003e\u003ci\u003eNew York Times\u003c\/i\u003e Bestseller\u003cbr\u003e \u003cbr\u003e How feminine values can solve our toughest problems and build a more prosperous future\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e shows why femininity is the operating system of 21st century prosperity. \u003cul\u003e \u003cli\u003eAdvocates a new way to solve today's toughest problems in business, education, government, and more\u003c\/li\u003e \u003cli\u003eBased on a landmark survey and results from Young \u0026amp; Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries\u003c\/li\u003e \u003cli\u003eFrom acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBrought to life through real world examples and backed by rigorous data, \u003ci\u003eThe Athena Doctrine\u003c\/i\u003e shows how feminine traits are ascending--and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJohn Gerzema\u003c\/b\u003e is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books \u003ci\u003eThe Brand Bubble\u003c\/i\u003e and \u003ci\u003eSpend Shift\u003c\/i\u003e have appeared on numerous \"best of\" lists, and his TED talks have been seen by hundreds of thousands of people.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMichael D'Antonio\u003c\/b\u003e is the author and coauthor of many books, including \u003ci\u003eSpend Shift\u003c\/i\u003e. He won the Pulitzer Prize with writers at \u003ci\u003eNewsday\u003c\/i\u003e and the Alicia Patterson Fellowship. \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.athenadoctrine.com\u003c\/b\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50492374515986,"sku":"9781118452950","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1ee55289-5f13-4b40-b938-f1b04a2e3458.jpg?v=1730586033","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-athena-doctrine-9781118452950","provider":"Surprise Castle","version":"1.0","type":"link"}