{"product_id":"the-art-of-the-click-how-to-harness-the-power-of-direct-response-copywriting-and-make-more-sales-9780857196941","title":"The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales","description":"\u003cp\u003eEvery business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is \u003ci\u003eThe Art of the Click\u003c\/i\u003e? \u003cp\u003e\u003c\/p\u003eThe answer lies in the power of direct-response copywriting. \u003cp\u003e\u003c\/p\u003eIn this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. \u003cp\u003e\u003c\/p\u003eYou will discover: \u003cp\u003e\u003c\/p\u003e-- The single thing every great writer must do if they want to improve.\u003cbr\u003e-- How anyone can learn to write a headline that will stop all potential customers in their tracks.\u003cbr\u003e-- Where to find inspiration and how to feed ideas.\u003cbr\u003e-- How you can get a customer physically nodding along with every word you write.\u003cbr\u003e-- How to avoid waffle and make your copy more succinct.\u003cbr\u003e-- How you can write irresistible offers than no one can refuse.\u003cbr\u003e-- And much more! \u003cp\u003e\u003c\/p\u003ePick up \u003ci\u003eThe Art of the Click\u003c\/i\u003e now to improve your copywriting. You'll soon be wondering how you ever made a sale without it...\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGlenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write copy on a freelance basis and focus on coaching aspiring copywriters. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.\u003cbr\u003e","brand":"Harriman House","offers":[{"title":"Default Title","offer_id":50626047410450,"sku":"9780857196941","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3d0c2cb4-1545-440a-8105-e76f7106944f.jpg?v=1732647503","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-art-of-the-click-how-to-harness-the-power-of-direct-response-copywriting-and-make-more-sales-9780857196941","provider":"Surprise Castle","version":"1.0","type":"link"}