{"product_id":"the-art-of-design-strategy-tracing-the-future-of-design-innovation-9798868805516","title":"The Art of Design Strategy: Tracing the Future of Design Innovation","description":"\u003cp\u003eAlthough business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies.\u003c\/p\u003e \u003cp\u003eThe topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It's sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, \u003cem\u003eThe Art of Design Strategy\u003c\/em\u003e offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat You'll Learn\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand the key principles of design strategy and management.\u003c\/li\u003e \u003cli\u003eBuild a design-led work culture within your organization.\u003c\/li\u003e \u003cli\u003eExamine the TRACES framework to align design initiatives with your business goals.\u003c\/li\u003e \u003cli\u003eGain deeper insights of the future landscape of the design industry.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eWho This book Is For\u003c\/strong\u003e \u003c\/p\u003e \u003cp\u003eDesigners who are interested in design management and its implications, transitioning from design craft to management roles, and managers and design leaders who are looking to understand the strategic value of design in various business areas.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eGarkay Wong \u003c\/strong\u003eis a leading strategist and designer with extensive experience in the design services field. She currently works for one of the world's leading financial services companies as part of their design and strategy team.\u003c\/p\u003e \u003cp\u003eBefore her current role, she worked as an independent consultant guiding high-impact projects across diverse sectors - from Fortune 500 firms to public agencies and tech startups. She has a strong track record of merging strategy with practical innovation and has contributed articles on design and decision-making on platforms like Medium and the World Economic Forum.\u003c\/p\u003e\u003cbr\u003e","brand":"Apress","offers":[{"title":"Default Title","offer_id":51201003389202,"sku":"9798868805516","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c4cbab6e-d54d-4c0b-a40a-824babc90ce7.jpg?v=1744905782","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-art-of-design-strategy-tracing-the-future-of-design-innovation-9798868805516","provider":"Surprise Castle","version":"1.0","type":"link"}