{"product_id":"the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-9780385526326","title":"The Anatomy of Buzz Revisited: Real-Life Lessons in Word-Of-Mouth Marketing","description":"A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world \u003cp\u003e\u003c\/p\u003eWith two-thirds\u003cb\u003e new material \u003c\/b\u003eand scores of current examples from today's most successful companies, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e takes readers inside the world of word-of-mouth marketing and explains how and why it works. \u003cp\u003e\u003c\/p\u003eBased on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e shows how to: \u003cp\u003e\u003c\/p\u003e* Generate \u003ci\u003egenuine\u003c\/i\u003e buzz both online and off. \u003cp\u003e\u003c\/p\u003e* Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. \u003cp\u003e\u003c\/p\u003e* Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. \u003cp\u003e\u003c\/p\u003eSmart, surprising, and filled with cutting-edge strategies and insights, \u003ci\u003eThe Anatomy of Buzz Revisited \u003c\/i\u003eis essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eEMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.\u003cbr\u003e","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":52160191889682,"sku":"9780385526326","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_22868a22-a8ba-4787-993d-3c115b122305.jpg?v=1775040100","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-9780385526326","provider":"Surprise Castle","version":"1.0","type":"link"}