{"product_id":"the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate-9781603585941","title":"The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate","description":"\u003cp\u003e\u003cstrong\u003e\"[Lakoff is] the father of framing.\"--\u003cem\u003eThe New York Times\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"An indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now.\"--Jennifer M. Granholm, former governor of Michigan\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTen years after writing \u003cem\u003ethe \u003c\/em\u003edefinitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues.\u003c\/p\u003e \u003cp\u003eCalled the \"father of framing\" by \u003cem\u003eThe New York Times, \u003c\/em\u003eLakoff explains how framing is about \u003cem\u003eideas\u003c\/em\u003e--ideas that come before policy, ideas that make sense of facts, ideas that are \u003cem\u003epro\u003c\/em\u003eactive not \u003cem\u003ere\u003c\/em\u003eactive, positive not negative, ideas that need to be communicated out loud every day in public.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eThe ALL NEW\u003c\/em\u003e \u003cem\u003eDon't Think of an Elephant!\u003c\/em\u003e picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.\u003c\/p\u003e \u003cp\u003eIn this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLakoff, George:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eGeorge Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics-including \u003cem\u003eDon't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book\u003c\/em\u003e (with Elisabeth Wehling), and \u003cem\u003eWhose Freedom\u003c\/em\u003e?-as well as numerous books on language and the mind.\u003cbr\u003e \u003cbr\u003e Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and TV shows, addressed the policy retreats and the caucuses for both the Senate and the House Democrats, consulted with progressive pollsters and advertising agencies, and been interviewed at length in the public media, and he continues to do extensive research on the framing of public discourse.\u003cbr\u003e \u003cbr\u003e Currently Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, Lakoff is a founder of the fields of cognitive science and cognitive linguistics, has previously taught at Harvard and the University of Michigan, and was a fellow at the Center for Advanced Study in the Behavioral Sciences at Stanford. For more than two decades, he was codirector of the Neural Theory of Language Project at the International Computer Science Institute at Berkeley. He also spent more than a decade as senior fellow at the Rockridge Institute, a nonpartisan think tank, and has served on the international advisory board of Prime Minister Zapatero of Spain, on the science board of the Santa Fe Institute, as president of the International Cognitive Linguistics Association, and on the governing board of the Cognitive Science Society. He has lectured at major universities in dozens of countries around the world. His current technical research is on the theory of how the neural circuitry of the brain gives rise to thought and language.\u003cbr\u003e \u003cbr\u003e His blogs appear regularly on his website, www.georgelakoff.com, and at \u003cem\u003eThe Huffington Post, Truthout, Alternet, Common Dreams, and Daily Kos.\u003c\/em\u003e\u003c\/p\u003e","brand":"Chelsea Green Publishing Company","offers":[{"title":"Default Title","offer_id":50593264075026,"sku":"9781603585941","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_68c83be9-b6b3-4a27-a8f8-75643e8f8a57.jpg?v=1732114094","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate-9781603585941","provider":"Surprise Castle","version":"1.0","type":"link"}