{"product_id":"the-alignment-advantage-transform-your-strategy-culture-and-customers-to-succeed-9781398610606","title":"The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed","description":"\u003cp\u003e\u003cb\u003eStrategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eStudies show that organizations which are highly aligned are 72% more profitable than their competition. \u003cb\u003e\u003ci\u003eThe Alignment Advantage\u003c\/i\u003e\u003c\/b\u003e shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. \u003cp\u003e\u003c\/p\u003eArguing that Simon Sinek's \"start with why\" approach is compelling yet flawed and Peter Drucker's claim that \"culture eats strategy for breakfast\" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, \u003cb\u003e\u003ci\u003eThe Alignment Advantage\u003c\/i\u003e\u003c\/b\u003e cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRichard Nugent\u003c\/b\u003e is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHis high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50865516314898,"sku":"9781398610606","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ee699c27-b13a-4d32-8d7b-8cddbf33515a.jpg?v=1737677702","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-alignment-advantage-transform-your-strategy-culture-and-customers-to-succeed-9781398610606","provider":"Surprise Castle","version":"1.0","type":"link"}