{"product_id":"the-adidas-archive-the-footwear-collection-40th-ed-9783836591072","title":"The Adidas Archive. the Footwear Collection. 40th Ed.","description":"\u003cp\u003eMore than 100 years ago the brothers Adolf (\"Adi\") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a \u003cstrong\u003evisual review of the adidas shoe\u003c\/strong\u003e through almost 200 models.\u003cbr\u003e\u003cbr\u003eTo further develop and tailor his products to athletes' specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up \u003cstrong\u003ethe \"adidas archive\"\u003c\/strong\u003e, one of the largest, if not \u003cstrong\u003ethe largest archive of any sports goods manufacturer in the world\u003c\/strong\u003e--which photographers \u003cstrong\u003eChristian Habermeier\u003c\/strong\u003e and \u003cstrong\u003eSebastian J?ger\u003c\/strong\u003e have been visually documenting in extreme detail for years.\u003cbr\u003e\u003cbr\u003eShot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. \u003cstrong\u003eIt's all here, unmanipulated\u003c\/strong\u003e and captured in \u003cstrong\u003eextremely high resolution\u003c\/strong\u003e--and with it comes to light \u003cstrong\u003ethe personal stories of each individual wearer\u003c\/strong\u003e. We encounter the shoes worn by West Germany's football team during its \"miraculous\" 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; \u003cstrong\u003ecustom models \u003c\/strong\u003efor stars from \u003cstrong\u003eMadonna\u003c\/strong\u003e to \u003cstrong\u003eLionel Messi\u003c\/strong\u003e; collabs with the likes of \u003cstrong\u003ePharrell Williams\u003c\/strong\u003e, \u003cstrong\u003eRaf Simons\u003c\/strong\u003e, \u003cstrong\u003eStella McCartney\u003c\/strong\u003eor \u003cstrong\u003eYohji Yamamoto\u003c\/strong\u003e; as well as the brand's \u003cstrong\u003etrailblazing techniques and materials\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eAccompanied by expert texts, \u003cstrong\u003eeach picture tells us the why and the how\u003c\/strong\u003e, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them--but they are also \u003cstrong\u003efirst-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today\u003c\/strong\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":50619500560658,"sku":"9783836591072","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1b170554-7025-43d7-8ba4-eed0d744dc90.jpg?v=1732550823","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-adidas-archive-the-footwear-collection-40th-ed-9783836591072","provider":"Surprise Castle","version":"1.0","type":"link"}