{"product_id":"the-800-pound-gorilla-of-sales-how-to-dominate-your-market-9780470496756","title":"The 800-Pound Gorilla of Sales: How to Dominate Your Market","description":"Smart insight and best practices for achieving sales excellence in any market\u003cbr\u003e \u003cbr\u003e The proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that?\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe 800-Pound Gorilla of Sales\u003c\/i\u003e uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all of the business.\u003cbr\u003e \u003cbr\u003e - Includes real-world examples and proven tactics for total sales domination\u003cbr\u003e - Written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience\u003cbr\u003e - Features actual case studies of individuals and companies that consistently dominate their competition\u003cbr\u003e \u003cbr\u003e In the sales game, more is always better. This guide will show you how to grab a gorilla-size piece of your market.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBill Guertin\u003c\/b\u003e is the CEO of \u003cb\u003eThe 800-Pound Gorilla\u003c\/b\u003e, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of professional sports teams from the NBA, NFL, NHL, MLB, and MLS. His articles appear regularly in several major trade publications, including \u003ci\u003eSportsBusiness Journal\u003c\/i\u003e, and he is a frequent speaker at business and trade association events. Subscribe to his 800-Pound Gorilla newsletter at www.The800PoundGorilla.com, or follow him on Twitter at www.twitter.com\/800poundgorilla.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50646596944146,"sku":"9780470496756","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5737c599-24e9-4e0a-99ee-59e513e78408.jpg?v=1733181631","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-800-pound-gorilla-of-sales-how-to-dominate-your-market-9780470496756","provider":"Surprise Castle","version":"1.0","type":"link"}