{"product_id":"the-22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand-9780060007737","title":"The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand","description":"\u003cp\u003eThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: \u003cem\u003eThe 11 Immutable Laws of Internet Branding\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eSmart and accessible, \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe 11 Immutable Laws of Internet Branding, \u003c\/em\u003e this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e is the essential primer on building a category-dominating, world-class brand.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRies, Al:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eAl Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries \u0026amp; Ries, works with many Fortune 500 companies. They are the authors of \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e, which was a \u003cem\u003eWall Street Journal\u003c\/em\u003e and a \u003cem\u003eBusinessWeek\u003c\/em\u003e bestseller, and, most recently, \u003cem\u003eThe Origin of Brands\u003c\/em\u003e. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eRies, Laura:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eAl Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries \u0026amp; Ries, works with many Fortune 500 companies. They are the authors of \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e, which was a \u003cem\u003eWall Street Journal\u003c\/em\u003e and a \u003cem\u003eBusinessWeek\u003c\/em\u003e bestseller, and, most recently, \u003cem\u003eThe Origin of Brands\u003c\/em\u003e. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50614718333202,"sku":"9780060007737","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_875ad225-f45d-4fc0-834f-cfc724608432.jpg?v=1732458285","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-22-immutable-laws-of-branding-how-to-build-a-product-or-service-into-a-world-class-brand-9780060007737","provider":"Surprise Castle","version":"1.0","type":"link"}