{"product_id":"the-10-rules-of-highly-effective-pricing-how-to-transform-your-price-management-to-boost-profits-9781394195763","title":"The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits","description":"\u003cp\u003e\u003cb\u003eTransform your organisation's pricing strategy to take advantage of exciting new opportunities to unlock profitable growth\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Ten Rules of Highly Effective Pricing\u003c\/i\u003e, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation's monetization strategies and boosting profits.\u003c\/p\u003e \u003cp\u003eThe author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.\u003c\/p\u003e \u003cp\u003eIn this authoritative yet easy-to-read book, you'll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms' latent profitability. You'll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company's top- and bottom lines. This book also offers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAll the necessary ingredients for a successful, company-wide pricing transformation\u003c\/li\u003e \u003cli\u003eClear explanations of the key elements that determine successful pricing - and how to maximize profitability at the pricing level\u003c\/li\u003e \u003cli\u003eStrategies for identifying present and future monetization opportunities\u003c\/li\u003e \u003cli\u003eTechniques for generating immediate wins, as well as strategies for generating long-term advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA can't-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, \u003ci\u003eThe Ten Rules of Highly Effective Pricing \u003c\/i\u003ewill also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e'Company marketers spend a lot of time on promotion and take pricing for granted. Zatta's new book \u003ci\u003eThe 10 Rules of Highly Effective Pricing\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003ewill help wake up company marketers to the profit coming from creative pricing.'\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e- \u003cb\u003ePhilip Kotler\u003c\/b\u003e, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDANILO ZATTA, PHD, MBA, \u003c\/b\u003eis a world-renowned pricing expert and management advisor. He has led hundreds of projects in his 25 years' experience working with pricing programs, growth strategies, top-line transformations, and business model redesigns. \u003c\/p\u003e\u003cp\u003eDanilo recognised by the \u003ci\u003eFinancial Times\u003c\/i\u003e as 'one of the world's leading pricing minds', is also the author of the international bestseller \u003ci\u003eThe Pricing Model Revolution\u003c\/i\u003e, translated into 10+ languages. He has also been included in LinkedIn's Top 5 Pricing Thought Leaders, a 'list of the most engaging and impactful pricing thought leaders globally'. \u003c\/p\u003e\u003cp\u003eHe holds a PhD in revenue management from TUM in Germany, an MBA from INSEAD in Singapore and France and completed his studies in economics at the UCD in Ireland and Luiss in Rome.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50509646299410,"sku":"9781394195763","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c46c8dcc-402e-4b46-8122-431decdcf2c1.jpg?v=1730903904","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-10-rules-of-highly-effective-pricing-how-to-transform-your-price-management-to-boost-profits-9781394195763","provider":"Surprise Castle","version":"1.0","type":"link"}