{"product_id":"the-10-principles-of-effective-social-media-marketing-strategies-to-guarantee-impact-9781398621442","title":"The 10 Principles of Effective Social Media Marketing: Strategies to Guarantee Impact","description":"\u003cp\u003e\u003cb\u003eWant to know the essentials for creating social media posts that always make an impact?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe 10 Principles of Effective Social Media\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eMarketing\u003c\/b\u003e\u003c\/i\u003e is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert \u003cb\u003eJon-Stephen Stansel\u003c\/b\u003e, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your audience. \u003cp\u003e\u003c\/p\u003ePacked with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to: \u003cp\u003e\u003c\/p\u003e- Understand your tone of voice and use it consistently\u003cbr\u003e- Create accessible, inclusive content that reaches more people\u003cbr\u003e- Build and manage a social media team that works well together\u003cbr\u003e- Respond with confidence during a social media crisis \u003cp\u003e\u003c\/p\u003eWith straightforward tips and timeless principles, \u003cb\u003e\u003ci\u003eThe 10 Principles of Effective Social Media Marketing\u003c\/i\u003e \u003c\/b\u003egives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e social media essentials, tone of voice, accessibility, teamwork, crisis management\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJon-Stephen Stansel\u003c\/b\u003e is Founder of Saturn 9 Media, a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has over 10 years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51623926006034,"sku":"9781398621442","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d57ccd1d-1a92-463b-b0cf-c4709405e236.jpg?v=1776157845","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-10-principles-of-effective-social-media-marketing-strategies-to-guarantee-impact-9781398621442","provider":"Surprise Castle","version":"1.0","type":"link"}