{"product_id":"tech-startup-toolkit-how-to-launch-strong-and-exit-big-9781633438422","title":"Tech Startup Toolkit: How to Launch Strong and Exit Big","description":"\u003cb\u003eEssential advice for anyone aspiring to start up a technology company, based on decades of business experience.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eTech Startup Toolkit\u003c\/i\u003e gives you concrete, actionable advice on how to: \u003cp\u003e\u003c\/p\u003e - Succeed as a first-time CEO\u003cbr\u003e - Pitch and raise money from various types of investors\u003cbr\u003e - Develop a go-to-market strategy\u003cbr\u003e - Create a strong positive culture\u003cbr\u003e - Understand what makes a VC tick\u003cbr\u003e - Write an elevator pitch\u003cbr\u003e - Understand investment deal terms\u003cbr\u003e - Hone and align teams\u003cbr\u003e - Effectively downsize or wind down a company\u003cbr\u003e - Position a company to be acquired \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies. \u003cp\u003e\u003c\/p\u003e Foreword by Vivjan Myrto. \u003cp\u003e\u003c\/p\u003e Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eAbout the technology\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Why do eight out of ten tech startups fail? Is it inevitable? In \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eAbout the book\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003ci\u003eTech Startup Toolkit\u003c\/i\u003e covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eWhat's inside\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e - Succeed as a first-time CEO\u003cbr\u003e - Create a strong positive culture\u003cbr\u003e - Understand what makes a VC tick\u003cbr\u003e - Position a company to be acquired \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAbout the reader\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eAbout the author\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003eJothy Rosenberg\u003c\/b\u003e has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eTable of Contents\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e PART 1\u003cbr\u003e 1 Scratching the startup itch: How I became an incorrigible entrepreneur\u003cbr\u003e 2 What makes you think you are CEO material?\u003cbr\u003e 3 A venture-backed turnaround: A dangerous place to be\u003cbr\u003e 4 The founding team. Who's in and who's not?\u003cbr\u003e PART 2\u003cbr\u003e 5 Friends and family, angels, venture capital, or strategic?\u003cbr\u003e 6 Angels: Your bridge financing solution\u003cbr\u003e 7 The art of pitching to institutional investors\u003cbr\u003e 8 Investors aren't your friends\u003cbr\u003e 9 Understand the VC business model. Raise money faster\u003cbr\u003e 10 Seed: The first priced round\u003cbr\u003e 11 Term sheets: An institutional investor wants to invest in you\u003cbr\u003e 12 Due Diligence: An exam you must pass\u003cbr\u003e PART 3\u003cbr\u003e 13 Your business model. The beating heart of your business\u003cbr\u003e 14 Getting to a minimum viable product with lighthouse customers\u003cbr\u003e 15 Product-Market Fit. Making sure the dogs will eat your dog food\u003cbr\u003e 16 Go-to-Market: How to make your business viable and grow\u003cbr\u003e 17 A formal business plan in ten steps\u003cbr\u003e 18 Burn rate and runway--or where is the edge of that cliff?\u003cbr\u003e 19 Achieving cash-flow positive: A startup's Holy Grail\u003cbr\u003e 20 Your startup's valuation: Up, up, up (hopefully)\u003cbr\u003e PART 4\u003cbr\u003e 21 Hire slowly--and correctly\u003cbr\u003e 22 Beyond foosball: Crafting a positive culture that retains your team\u003cbr\u003e 23 Does a startup need both a CEO and COO?\u003cbr\u003e 24 Marketing: Too often a startup's afterthought\u003cbr\u003e 25 The right character for sales leader--and when to hire them\u003cbr\u003e PART 5\u003cbr\u003e 26 Startup boards: The good, (and how to prevent) the bad, and the ugly\u003cbr\u003e 27 Board observers: Observe only please\u003cbr\u003e 28 Investor communications. They needn't be cod liver oil\u003cbr\u003e 29 Heaven forbid if you must downsize\u003cbr\u003e 30 Heaven forbid if you must wind it up\u003cbr\u003e 31 Acquisition: Your financial dream come true\u003cbr\u003e Appendix\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJothy Rosenberg\u003c\/b\u003e has been an entrepreneur since 1988 and has founded and run nine technology startups--two of which had exits of over $100 million. He was the general manager of Borland's Developer Division from 1992 to 1997, where he led Borland's Languages division, including Delphi, C++Builder, and JBuilder. He has a PhD in computer science, and he has authored two technical books, a business book, a memoir, and a children's book. Jothy is the creator of the Who Says I Can't series on YouTube, and he established and runs the Who Says I Can't Foundation.\u003cbr\u003e","brand":"Manning Publications","offers":[{"title":"Default Title","offer_id":50916235477266,"sku":"9781633438422","price":36.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ea4aaa39-8ca1-4fc9-a6ac-0822286eb3be.jpg?v=1738845554","url":"https:\/\/surprise-castle.myshopify.com\/products\/tech-startup-toolkit-how-to-launch-strong-and-exit-big-9781633438422","provider":"Surprise Castle","version":"1.0","type":"link"}