{"product_id":"target-story-how-the-iconic-big-box-store-hit-the-bullseye-and-created-an-addictive-retail-experience-9781400232741","title":"Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThe Target Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.\u003c\/p\u003e\u003cp\u003eThe growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.\u003c\/p\u003e\u003cp\u003eThrough the story of Target, you'll learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to remain nimble in times of tremendous change.\u003c\/li\u003e\n\u003cli\u003eHow to reinvent a six-decade-old iconic brand.\u003c\/li\u003e\n\u003cli\u003eHow to know when to build it yourself or bring in the experts.\u003c\/li\u003e\n\u003cli\u003eWhen to change the entire way you do business.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDiscover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eChastain, Bill:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eBill Chastain is the author of many non-fiction titles and a senior writer with Kevin Anderson \u0026amp; Associates. His most recent books are \u003cem\u003eTry Not to Suck: The Exceptional, Extraordinary Baseball Life of Joe Maddon\u003c\/em\u003e and \u003cem\u003eWhite Fang and the Golden Bear: A Father-and-Son Journey on the Golf Course and Beyond\u003c\/em\u003e (foreword by Jack Nicklaus).\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50449569120530,"sku":"9781400232741","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_795a026b-c245-4835-ad7a-6ddc9b8b4a41.jpg?v=1729745637","url":"https:\/\/surprise-castle.myshopify.com\/products\/target-story-how-the-iconic-big-box-store-hit-the-bullseye-and-created-an-addictive-retail-experience-9781400232741","provider":"Surprise Castle","version":"1.0","type":"link"}