{"product_id":"taken-for-granted-the-remarkable-power-of-the-unremarkable-9780691202433","title":"Taken for Granted: The Remarkable Power of the Unremarkable","description":"\u003cp\u003e\u003cb\u003eHow the words we use--and don't use--reinforce dominant cultural norms\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhy is the term \"openly gay\" so widely used but \"openly straight\" is not? What are the unspoken assumptions behind terms like \"male nurse,\" \"working mom,\" and \"white trash\"? \u003ci\u003eTaken for Granted \u003c\/i\u003eexposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking \"women's history\" or \"Black History Month,\" we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance--and shape what we take for granted.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEviatar Zerubavel\u003c\/b\u003e is Board of Governors and Distinguished Professor of Sociology at Rutgers University. His many books include \u003ci\u003eSocial Mindscapes: An Invitation to Cognitive Sociology\u003c\/i\u003e and \u003ci\u003eThe Elephant in the Room: Silence and Denial in Everyday Life\u003c\/i\u003e.\u003cbr\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":50368450461970,"sku":"9780691202433","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b74ac9ba-5fcc-4f75-aa22-e54f765ccdfc.jpg?v=1728508755","url":"https:\/\/surprise-castle.myshopify.com\/products\/taken-for-granted-the-remarkable-power-of-the-unremarkable-9780691202433","provider":"Surprise Castle","version":"1.0","type":"link"}