{"product_id":"swarms-viral-writing-and-the-local-rhetorical-dynamics-across-networked-publics-9780822947950","title":"Swarms, Viral Writing, and the Local: Rhetorical Dynamics Across Networked Publics","description":"\u003ci\u003eSwarms, Viral Writing, and the Local\u003c\/i\u003e examines the social and rhetorical dynamics around emerging writing technologies. Carl Whithaus argues that these dynamics work across networked publics as patterns of behavior and ways of interacting through and with multimodal texts. This rhetorical analysis of the production and reception of born-digital rhetoric shows the ongoing and evolving impacts of online public discourse that can lead to bad restaurant reviews or the subversion of democracy. It is a networked process that gains significance because of the interplay and tensions between the global and the local. As these texts are created, distributed, received, and then recreated and shared again in viral ways, different messages resonate across media ecologies. Whithaus documents how emerging social dynamics shape--and are shaped by--digital writing, reading, and distribution technologies.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCarl Whithaus \u003c\/b\u003eis a professor of writing and rhetoric at the University of California, Davis. He studies writing technologies and digital cultures, edits the \u003ci\u003eJournal of Writing Assessment\u003c\/i\u003e, and works on a variety of projects related to writing in the sciences, engineering, and agriculture. His books include \u003ci\u003eMultimodal Literacies and Emerging Genres\u003c\/i\u003e, \u003ci\u003eWriting across Distances and Disciplines: Research and Pedagogy in Distributed Learning\u003c\/i\u003e, and \u003ci\u003eTeaching and Evaluating Writing in the Age of Computers and High-Stakes Testing\u003c\/i\u003e. \u003cb\u003e\u003c\/b\u003e\u003cbr\u003e","brand":"University of Pittsburgh Press","offers":[{"title":"Default Title","offer_id":51298595143954,"sku":"9780822947950","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f8f70e10-e919-4e67-af96-74c53eed0d1c.jpg?v=1747829039","url":"https:\/\/surprise-castle.myshopify.com\/products\/swarms-viral-writing-and-the-local-rhetorical-dynamics-across-networked-publics-9780822947950","provider":"Surprise Castle","version":"1.0","type":"link"}