{"product_id":"supercommunicator-explaining-the-complicated-so-anyone-can-understand-9780814433683","title":"Supercommunicator: Explaining the Complicated So Anyone Can Understand","description":"\u003cp\u003e\u003cstrong\u003eThis book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.\u003c\/p\u003e\u003cp\u003eTherefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In \u003cem\u003eSupercommunicator\u003c\/em\u003e, learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDistill details and data into big ideas\u003c\/li\u003e\n\u003cli\u003eDeliver meaning to audiences\u003c\/li\u003e\n\u003cli\u003eUse storytelling to captivate and educate\u003c\/li\u003e\n\u003cli\u003eHumanize content to make complicated ideas more tangible\u003c\/li\u003e\n\u003cli\u003eLayer harder ideas on top of easier ideas\u003c\/li\u003e\n\u003cli\u003eStrip away complex language, jargon, and acronyms\u003c\/li\u003e\n\u003cli\u003eUse analogies to explain unfamiliar areas\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYour latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! \u003cem\u003eSupercommunicator\u003c\/em\u003e reveals how to make the complex comprehensible, and the dry deeply compelling.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eFRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible. \u003cbr\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":50328766218514,"sku":"9780814433683","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5eadbd8b-ef5f-42fd-bf2b-cfad1a87efda.jpg?v=1727751312","url":"https:\/\/surprise-castle.myshopify.com\/products\/supercommunicator-explaining-the-complicated-so-anyone-can-understand-9780814433683","provider":"Surprise Castle","version":"1.0","type":"link"}