{"product_id":"super-mario-how-nintendo-conquered-america-9781591845638","title":"Super Mario: How Nintendo Conquered America","description":"\u003cb\u003eThe definitive story of the rise of Nintendo.\u003c\/b\u003e\u003cp\u003eIn 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (\u003ci\u003eRadar Scope\u003c\/i\u003e). So he hatched a plan.\u003c\/p\u003e\u003cp\u003eBack in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. \u003ci\u003eDonkey Kong \u003c\/i\u003ebrought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.\u003c\/p\u003e\u003cp\u003eSince then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSuper Mario \u003c\/i\u003etells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJeff Ryan\u003c\/b\u003e, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50421045723410,"sku":"9781591845638","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ff21d940-d274-4320-8038-87884e3d56d3.jpg?v=1729500937","url":"https:\/\/surprise-castle.myshopify.com\/products\/super-mario-how-nintendo-conquered-america-9781591845638","provider":"Surprise Castle","version":"1.0","type":"link"}