{"product_id":"sunday-drives-nostalgic-reminiscing-with-the-best-of-burma-shave-9780595393244","title":"Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave","description":"The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.\u003cp\u003e To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.\u003c\/p\u003e\u003cp\u003e Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.\u003c\/p\u003e\u003cp\u003e In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.\u003c\/p\u003e\u003cp\u003e Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.\u003c\/p\u003e\u003cbr\u003e","brand":"iUniverse","offers":[{"title":"Default Title","offer_id":50412703842578,"sku":"9780595393244","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1b03ed91-c976-447c-8c8d-d78c48e6a218.jpg?v=1729323143","url":"https:\/\/surprise-castle.myshopify.com\/products\/sunday-drives-nostalgic-reminiscing-with-the-best-of-burma-shave-9780595393244","provider":"Surprise Castle","version":"1.0","type":"link"}