{"product_id":"sufficiency-in-business-the-transformative-potential-of-business-for-sustainability-9783837669107","title":"Sufficiency in Business: The Transformative Potential of Business for Sustainability","description":"Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMaike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.\u003cbr\u003eLaura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.\u003c\/p\u003e\u003cbr\u003e","brand":"Transcript Publishing","offers":[{"title":"Default Title","offer_id":50928952148242,"sku":"9783837669107","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c5e7d19b-246d-4f15-b624-39abc6acb78f.jpg?v=1739024453","url":"https:\/\/surprise-castle.myshopify.com\/products\/sufficiency-in-business-the-transformative-potential-of-business-for-sustainability-9783837669107","provider":"Surprise Castle","version":"1.0","type":"link"}