{"product_id":"street-smarts-an-all-purpose-tool-kit-for-entrepreneurs-9781591843207","title":"Street Smarts: An All-Purpose Tool Kit for Entrepreneurs","description":"\u003cb\u003e \"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.\"-Tom Peters \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. \u003cp\u003e\u003c\/p\u003e Brodsky shares his hard-earned wisdom every month in \u003ci\u003eInc.\u003c\/i\u003e magazine, in the hugely popular \"Street Smarts\" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBo Burlingham is editor at large at \u003cb\u003eInc.\u003c\/b\u003e magazine. He has also written for \u003cb\u003eEsquire\u003c\/b\u003e, \u003cb\u003eHarper's\u003c\/b\u003e, \u003cb\u003eMother Jones\u003c\/b\u003e, and \u003cb\u003eThe Boston Globe\u003c\/b\u003e, among other publications, and is the coauthor, with Jack Stack, of \u003cb\u003eThe Great Game of Business\u003c\/b\u003e and A \u003cb\u003eStake in the Outcome\u003c\/b\u003e.\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50918163939602,"sku":"9781591843207","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_49838580-79e1-4514-bb71-201e49fbca41.jpg?v=1738878301","url":"https:\/\/surprise-castle.myshopify.com\/products\/street-smarts-an-all-purpose-tool-kit-for-entrepreneurs-9781591843207","provider":"Surprise Castle","version":"1.0","type":"link"}