{"product_id":"streamliner-raymond-loewy-and-image-making-in-the-age-of-american-industrial-design-9781421425740","title":"Streamliner: Raymond Loewy and Image-Making in the Age of American Industrial Design","description":"\u003ch2\u003eRaymond Loewy Biography: The Father of Industrial Design\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eThe true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eBorn in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream.\u003c\/p\u003e\n\n\u003ch2\u003eA Comprehensive Look at Industrial Design Evolution\u003c\/h2\u003e\n\n\u003cp\u003eIn \u003ci\u003eStreamliner\u003c\/i\u003e, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before \"branding\" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented--or differed from--that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes.\u003c\/p\u003e\n\n\u003ch2\u003eThe Man Behind Iconic American Brands\u003c\/h2\u003e\n\n\u003cp\u003eWall reveals how Loewy tailored his lifestyle to cement the image of \"designer\" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. \u003ci\u003eStreamliner\u003c\/i\u003e is an important and engaging work on one of the longest-lived careers in industrial design, published by Johns Hopkins University Press.\u003c\/p\u003e\n\n\u003cp\u003eThis hardcover edition provides detailed insight into the designer responsible for shaping American visual culture during the 20th century, from transportation design to corporate branding strategies that remain influential today.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\n\u003cp\u003e\u003cb\u003eJohn Wall\u003c\/b\u003e, a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College.\u003c\/p\u003e","brand":"Johns Hopkins University Press","offers":[{"title":"Default Title","offer_id":50680883872018,"sku":"9781421425740","price":50.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_df8fbe7d-29d2-4afb-a9eb-f1822bffc770.jpg?v=1733945010","url":"https:\/\/surprise-castle.myshopify.com\/products\/streamliner-raymond-loewy-and-image-making-in-the-age-of-american-industrial-design-9781421425740","provider":"Surprise Castle","version":"1.0","type":"link"}