{"product_id":"strategy-maps-converting-intangible-assets-into-tangible-outcomes-9781591391340","title":"Strategy Maps: Converting Intangible Assets Into Tangible Outcomes","description":"More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in \u003ci\u003eThe Strategy-Focused Organization\u003c\/i\u003e, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. \u003cp\u003e\u003c\/p\u003eNow, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the \"strategy map\"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual \"aha!\" for executives everywhere who can't figure out why their strategy isn't working, \u003ci\u003eStrategy Maps\u003c\/i\u003e is a blueprint any organization can follow to align processes, people, and information technology for superior performance.\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":50524854747410,"sku":"9781591391340","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aa23e11c-a0b6-4a6a-a963-300b72b0aa38.jpg?v=1731195978","url":"https:\/\/surprise-castle.myshopify.com\/products\/strategy-maps-converting-intangible-assets-into-tangible-outcomes-9781591391340","provider":"Surprise Castle","version":"1.0","type":"link"}