{"product_id":"strategy-in-the-digital-age-mastering-digital-transformation-9781503635197","title":"Strategy in the Digital Age: Mastering Digital Transformation","description":"\u003cp\u003eDigital transformation is much more than building a digital infrastructure to gather and process data. It is about understanding how digital technologies enable the creation of innovative services and products. It is about identifying new competitive positions and business models and thinking critically about how to both create and capture value. \u003ci\u003eStrategy in the Digital Age\u003c\/i\u003e directly engages these concerns and provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. \u003c\/p\u003e \u003cp\u003eCovering major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust, strategy expert Michael Lenox outlines a set of novel, original frameworks to help those undertaking digital transformation at their organization devise their strategy. Readers will also come away with a greater understanding of how to navigate the human dimension of digital transformation and tackle the numerous social and policy challenges raised by digital technology. With insights from major companies such as Spotify, Facebook, and Uber, Lenox delivers a compelling volume that offers both a foundational understanding of this dynamic environment and an action plan for those seeking a path to digital strategy implementation for their organization.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Lenox\u003c\/b\u003e is the Tayloe Murphy Professor of Business Administration at the University of Virginia's Darden School of Business. He is the coauthor of \u003ci\u003eThe Decarbonization Imperative: Transforming the Global Economy by 2050\u003c\/i\u003e (Stanford, 2021) and \u003ci\u003eCan Business Save the Earth: Innovating Our Way to Sustainability\u003c\/i\u003e (Stanford, 2018).\u003cbr\u003e","brand":"Stanford Business Books","offers":[{"title":"Default Title","offer_id":50568301510930,"sku":"9781503635197","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f4b8412a-9bb1-47e1-a405-321951a61e78.jpg?v=1731941757","url":"https:\/\/surprise-castle.myshopify.com\/products\/strategy-in-the-digital-age-mastering-digital-transformation-9781503635197","provider":"Surprise Castle","version":"1.0","type":"link"}