{"product_id":"strategy-beyond-the-hockey-stick-people-probabilities-and-big-moves-to-beat-the-odds-9781119487623","title":"Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds","description":"\u003cp\u003e\u003cb\u003eBeat the odds with a bold strategy from McKinsey \u0026amp; Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Every once in a while, a genuinely fresh approach to business strategy appears\"\u003cbr\u003e--\u003cb\u003elegendary business professor Richard Rumelt, UCLA\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMcKinsey \u0026amp; Company's newest, most definitive, and most irreverent book on strategy--which thousands of executives are already using--is a must-read for all C-suite executives looking to create winning corporate strategies.\u003c\/p\u003e \u003ci\u003eStrategy Beyond the Hockey Stick\u003c\/i\u003e is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. \u003cp\u003e\"This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development.\"\u003cbr\u003e--\u003cb\u003eFrans Van Houten, CEO, Royal Philips N.V.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance--where 60% of companies reside, making very little economic profit--to the top quintile where 90% of global economic profit is made. This movement does not happen by magic--it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition.\u003c\/p\u003e \u003cp\u003eThis is not another strategy framework. Rather, \u003ci\u003eStrategy Beyond the Hockey Stick\u003c\/i\u003e shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.\u003c\/p\u003e \u003cp\u003e\"A different kind of book--I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams.\"\u003cbr\u003e--\u003cb\u003eJane Fraser, CEO, Citigroup Latin America\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSVEN SMIT\u003c\/b\u003e is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book \u003ci\u003eGranularity of Growth\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARTIN HIRT\u003c\/b\u003e is a Senior Partner in Greater China. He leads McKinsey's Global Strategy \u0026amp; Corporate Finance Practice. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRIS BRADLEY\u003c\/b\u003e is a Partner in Sydney. He leads McKinsey's Business Strategy service line.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50643379454226,"sku":"9781119487623","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_827d3647-412a-44b8-886c-930c79b6e4c7.jpg?v=1733084209","url":"https:\/\/surprise-castle.myshopify.com\/products\/strategy-beyond-the-hockey-stick-people-probabilities-and-big-moves-to-beat-the-odds-9781119487623","provider":"Surprise Castle","version":"1.0","type":"link"}