{"product_id":"strategic-writing-for-ux-drive-engagement-conversion-and-retention-with-every-word-9781098174330","title":"Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word","description":"\u003cp\u003eWhen you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.\u003c\/p\u003e \u003cp\u003eThis second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand the integration of UX content with the software development lifecycle\u003c\/li\u003e \u003cli\u003eLearn content-first design to anchor UX text in meaningful dialogue\u003c\/li\u003e \u003cli\u003eApply UX text patterns effectively across varied brand voices\u003c\/li\u003e \u003cli\u003eEnhance product usability and conversion with strategic UI text applications\u003c\/li\u003e \u003cli\u003eClearly articulate the business value of dedicated UX content efforts\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePodmajersky, Torrey:\u003c\/i\u003e\u003c\/b\u003e - Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for consumer, technical, and business audiences in Google Ads, Google Cloud, Google Support, OfferUp, Xbox, and Microsoft. Torrey consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content.","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":51580289712402,"sku":"9781098174330","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5c89e464-daf9-46c1-923e-b75cdb4f2f8b.jpg?v=1756215083","url":"https:\/\/surprise-castle.myshopify.com\/products\/strategic-writing-for-ux-drive-engagement-conversion-and-retention-with-every-word-9781098174330","provider":"Surprise Castle","version":"1.0","type":"link"}