{"product_id":"strategic-management-strategists-at-work-9781350347588","title":"Strategic Management: Strategists at Work","description":"\u003cp\u003eFocusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. \u003cp\u003e\u003c\/p\u003eVisit the authors' website at strategystory.co.uk\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMacintosh, Robert:\u003c\/i\u003e\u003c\/b\u003e - Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.\u003cb\u003e\u003ci\u003eMacLean, Donald:\u003c\/i\u003e\u003c\/b\u003e - Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.\u003cb\u003e\u003ci\u003eRobinson, Craig:\u003c\/i\u003e\u003c\/b\u003e - Craig Robinson is Reader in Business Education at King's Business School, King's College London.","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51997939532050,"sku":"9781350347588","price":67.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c9aa9c71-c2b2-422a-8849-481535d516a6.jpg?v=1770137215","url":"https:\/\/surprise-castle.myshopify.com\/products\/strategic-management-strategists-at-work-9781350347588","provider":"Surprise Castle","version":"1.0","type":"link"}