{"product_id":"strategic-communication-research-in-the-age-of-ai-quantitative-and-qualitative-methods-9781538197875","title":"Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods","description":"\u003cp\u003eThis comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, \u003ci\u003eStrategic Communication Research in the Age of AI\u003c\/i\u003e is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eComprehensive Coverage: \u003c\/b\u003e The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFocus on AI and Social Media: \u003c\/b\u003e It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStudent-Friendly Approach: \u003c\/b\u003e The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStrong Foundation in Statistics: \u003c\/b\u003e Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFocus on Writing and Presentation: \u003c\/b\u003e The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInstructor Resources: \u003c\/b\u003eLecture slides and test materials are available on the publisher's website.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eYoung Joon Lim \u003c\/b\u003eis professor of communication research and public relations at the University of Texas Rio Grande Valley. He has experience in insurance sales, news reporting, and public relations for the defense industry and author of \u003ci\u003ePublic Relations: A Guide to Strategic Communications\u003c\/i\u003e and coauthor of \u003ci\u003eSilverComm: Marketing Practices and Messages for the Age of Aging.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":50870310502674,"sku":"9781538197875","price":67.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_529a9275-a19f-437d-84fc-422a5002f07e.jpg?v=1737799160","url":"https:\/\/surprise-castle.myshopify.com\/products\/strategic-communication-research-in-the-age-of-ai-quantitative-and-qualitative-methods-9781538197875","provider":"Surprise Castle","version":"1.0","type":"link"}