{"product_id":"stories-that-stick-how-storytelling-can-captivate-customers-influence-audiences-and-transform-your-business-9781400211937","title":"Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business","description":"\u003cp\u003e\u003cstrong\u003eWhat stories do you need to tell, and how do you tell them?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStories That Stick\u003c\/em\u003e provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.\u003c\/p\u003e\u003cp\u003eProfessional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003eValue Story\u003c\/strong\u003e--convince customers they need what you provide.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eFounder Story\u003c\/strong\u003e--persuade investors and customers your organization is worth the investment.\u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003ePurpose Story\u003c\/strong\u003e--align and inspire your employees and internal customers. \u003c\/li\u003e\n\u003cli\u003eThe \u003cstrong\u003eCustomer Story\u003c\/strong\u003e--allow those who use your product or service to share their authentic experiences with others.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTelling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eStories That Stick\u003c\/em\u003e offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHall, Kindra:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eKindra Hall\u003cstrong\u003e \u003c\/strong\u003eis a \u003cem\u003eWall Street Journal\u003c\/em\u003e bestselling author and international keynote speaker. She speaks for and teaches leaders, executives, and entrepreneurs across countless industries to harness and leverage the power of their stories. She is Chief Storytelling Officer of \u003cem\u003eSUCCESS Magazine\u003c\/em\u003e, where she interviews icons like Deepak Chopra, Jen Sincero of the \u003cem\u003eYou Are a Badass \u003c\/em\u003eseries, Daymond John, and others to hear and share their stories of success. She is based in New York City with her husband and two children.\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":50603601395986,"sku":"9781400211937","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_db4899e0-175b-4cf7-8e54-5283a104e36c.jpg?v=1732248829","url":"https:\/\/surprise-castle.myshopify.com\/products\/stories-that-stick-how-storytelling-can-captivate-customers-influence-audiences-and-transform-your-business-9781400211937","provider":"Surprise Castle","version":"1.0","type":"link"}