{"product_id":"stop-wasting-research-maximize-the-product-impact-of-your-organizations-customer-insights-9781959029991","title":"Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights","description":"\u003cp\u003eWhy do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You'll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone--from UX researchers and insight generators to data scientists and CX analysts--will benefit from these crucial customer insights.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eWho Should Read This Book \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for anyone who's seen too many important customer insights that failed to drive next steps in their business. It's for leaders and practitioners who want to experiment with new ways to increase their organization's research use in product development and delivery. Specifically, it's perfect for researchers from any discipline from UX to CX to sales to data science. It's also a must-read for leaders of product, design, marketing, and engineering --anyone who wants to improve decision-making based on available customer research. And that includes operations people.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003eTakeaways \u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eUncover tools and methods to reduce research waste.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eLearn how to find and use hidden research that might have lasting impact on your organization.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eDiscover knowledge-consolidating tools and requirements for repositories.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eIncrease the impact of any type of customer research on your organization.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eNote the special \"IDEA\" sections that show possible actions to choose based on what makes sense for your current resources and organizational context\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eSee \"You Might Be Asking\" sidebars, which give answers to common questions.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eSearch for \"Imagine a Way Forward\" sidebars that highlight special scenarios--telling a story of action ideas as step-by-step narratives.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eLook for insightful interviews from experts in the field.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \t\u003cli\u003eRead the chapter summaries of key proposals to get more value from research, including a distillation of what success might look like.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBurghardt, Jake:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eJake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that most every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eJake helps organizations drive product value, outcomes, and quality by: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eExtracting more impact from existing research assets \u003c\/li\u003e\n\u003cli\u003eAchieving a useful mix of new research in collaborative communities of practice \u003c\/li\u003e\n\u003cli\u003eIntegrating insights into crucial product decisions \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eJake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon's Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including \"new space\" engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eContact Jake at: www.linkedin.com\/in\/jakeburghardt\/\u003c\/p\u003e","brand":"Rosenfeld Media","offers":[{"title":"Default Title","offer_id":51424394281234,"sku":"9781959029991","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4232fd2f-b3f5-4dc8-a190-ab39d3242e82.jpg?v=1751373894","url":"https:\/\/surprise-castle.myshopify.com\/products\/stop-wasting-research-maximize-the-product-impact-of-your-organizations-customer-insights-9781959029991","provider":"Surprise Castle","version":"1.0","type":"link"}