{"product_id":"stop-selling-and-start-leading-how-to-make-extraordinary-sales-happen-9781119446286","title":"Stop Selling and Start Leading: How to Make Extraordinary Sales Happen","description":"\u003cp\u003e\u003cb\u003e\u003cbr\u003eNAMED THE #3 TOP SALES BOOK OF 2018 \u003cbr\u003e\u003cbr\u003eMake extraordinary sales happen \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them -- and more likely to buy from them.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eStop Selling \u0026amp; Start Leading\u003c\/i\u003e, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness.\u003c\/p\u003e \u003cp\u003e- Inspire, challenge, and enable buyers\u003cbr\u003e - Change your behavior to build trust and increase sales\u003cbr\u003e - Step into your leadership potential \u003cbr\u003e - See yourself the way your buyers do\u003cbr\u003e- Feel good about selling again\u003c\/p\u003e \u003cp\u003eWhen you're aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJAMES M. KOUZES\u003c\/b\u003e is the Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University, and according to the \u003ci\u003eWall Street Journal\u003c\/i\u003e, one of the twelve best executive educators in the United States.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBARRY Z. POSNER, PhD, \u003c\/b\u003e is the Accolti Endowed Professor of Leadership at the Leavey School of Business, Santa Clara University, where he served for twelve years as Dean of the School. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDEB CALVERT\u003c\/b\u003e is the founder of People First Productivity Solutions and The Sales Experts Channel, and author of one of HubSpot's \"Top 20 Most Highly Rated Sales Books of All Time.\"\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50504283095314,"sku":"9781119446286","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d9040c9c-e1f0-4ada-9f40-381c4c26b904.jpg?v=1730815085","url":"https:\/\/surprise-castle.myshopify.com\/products\/stop-selling-and-start-leading-how-to-make-extraordinary-sales-happen-9781119446286","provider":"Surprise Castle","version":"1.0","type":"link"}