{"product_id":"sticky-branding-12-5-principles-to-stand-out-attract-customers-grow-an-incredible-brand","title":"Sticky Branding: 12.5 Principles to Stand Out, Attract Customers \u0026 Grow an Incredible Brand","description":"\u003cp\u003e#1 Globe and Mail \u003cem\u003eBestseller\u003c\/em\u003e\u003cbr\u003e \u003cem\u003e2016 Small Business Book Awards -- Nominated, Marketing category\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eSticky Brands exist in almost every industry\u003c\/strong\u003e.\u003cbr\u003e \u003cbr\u003e Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. \u003c\/p\u003e\u003cp\u003eBut large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. \u003cbr\u003e \u003cbr\u003e Based on a decade of research into what makes companies successful, \u003cem\u003eSticky Branding\u003c\/em\u003e is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. \u003cem\u003eSticky Branding\u003c\/em\u003e's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMiller, Jeremy:\u003c\/i\u003e\u003c\/b\u003e - \"Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding - a brand building agency. After rebranding his family's business, Jeremy embarked on a decade long study of how small- and mid-sized companies grow incredible brands. He knows what it takes to grow a Sticky Brand and how you can do it too. For more information visit StickyBranding.com.\"","brand":"Page Two Books, Inc.","offers":[{"title":"Default Title","offer_id":50367347228946,"sku":"9781989025888","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f2759836-4797-4956-bad5-31044bc66cf9.jpg?v=1728490732","url":"https:\/\/surprise-castle.myshopify.com\/products\/sticky-branding-12-5-principles-to-stand-out-attract-customers-grow-an-incredible-brand","provider":"Surprise Castle","version":"1.0","type":"link"}