{"product_id":"status-update-celebrity-publicity-and-branding-in-the-social-media-age-9780300209389","title":"Status Update: Celebrity, Publicity, and Branding in the Social Media Age","description":"A book that analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class and gender.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAlice E. Marwick\u003c\/b\u003e is assistant professor, communication and media studies, Fordham University, and the director of the Donald McGannon Communication Research Center. She lives in New York City.\u003cbr\u003e","brand":"Yale University Press","offers":[{"title":"Default Title","offer_id":50844265775378,"sku":"9780300209389","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a4431d96-c98e-4176-8dc9-d08e27f0951b.jpg?v=1737315267","url":"https:\/\/surprise-castle.myshopify.com\/products\/status-update-celebrity-publicity-and-branding-in-the-social-media-age-9780300209389","provider":"Surprise Castle","version":"1.0","type":"link"}