{"product_id":"startup-myths-and-models-what-you-wont-learn-in-business-school-9780231194525","title":"Startup Myths and Models: What You Won't Learn in Business School","description":"\u003cp\u003eBudding entrepreneurs face a challenging road. The path is not made any easier by all the clichés they hear about how to make a startup succeed--from platitudes and conventional wisdom to downright contradictions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of \u003ci\u003estartup myths\u003c\/i\u003e--legends spun from a fantasy version of Silicon Valley--Rizwan Virk provides \u003ci\u003estartup models\u003c\/i\u003e--frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life. \u003cp\u003e\u003c\/p\u003eIn snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company. \u003cp\u003e\u003c\/p\u003eVirk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes \u003ci\u003eStartup Myths and Models\u003c\/i\u003e an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eRizwan Virk is a successful entrepreneur, video game pioneer, and venture capitalist and founder of the startup accelerator Play Labs @ MIT. A graduate of MIT and Stanford, he is also the author of \u003ci\u003eZen Entrepreneurship\u003c\/i\u003e\u003ci\u003e: Walking the Path of the Career Warrior\u003c\/i\u003e (2013); \u003ci\u003eTreasure Hunt: Follow Your Inner Clues to Find True Success\u003c\/i\u003e (2017); and \u003ci\u003eThe Simulation Hypothesis: An MIT Computer Scientist Shows Why AI, Quantum Physics, and Eastern Mystics All Agree We Are in a Video Game\u003c\/i\u003e (2019).\u003cbr\u003e","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":50493644243218,"sku":"9780231194525","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ebb1ad20-72a0-4896-b00f-87b11322cd34.jpg?v=1730655123","url":"https:\/\/surprise-castle.myshopify.com\/products\/startup-myths-and-models-what-you-wont-learn-in-business-school-9780231194525","provider":"Surprise Castle","version":"1.0","type":"link"}